Image and Publicity - Almost Free Advertising    (View PDF)

Bruce G. Wilhelm

Abstract: Before considering an elaborate advertising campaign commercial arborists should consider their company image. Both a positive and professional company image is worth thousands of dollars in "free" advertising. If you want to receive maximum benefit from your "paid" advertising dollars, let company image form the base of a good promotional program that will pay dividends in all aspects of your business.

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https://doi.org/10.48044/jauf.1985.072