Plant Health Care and the Public    (View PDF)

John Ball

Abstract: Plant health care has replaced integrated pest management as the new standard of the arboricultural profession. The focus of plant health care is on the tree and its owner, not the pest. This will require a change in how arborists market this new service. This paper presents some of the current attitudes homeowners have regarding gardening, pest management and plant care and how to use this information to market plant health care programs.

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https://doi.org/10.48044/jauf.1994.007