Marketing the Arborist's Expertise: A Classroom Project    (View PDF)

M. A. L. Smith

Abstract: A three-phase classroom project designed to highlight the exceptional marketing needs of the tree care industry is described. This project is an integral part of the Arboriculture course at the University of Illinois and has helped students entering the profession to anticipate and prepare for the inherent challenges of a service-oriented horticultural industry.

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https://doi.org/10.48044/jauf.1987.023